A high retail event, with over 67% of gifts being bought at Supermarkets. Most common gifts include fragrances and flowers, with the average shopper spending £34.
Ada Audience Insight
Ada can be utilised to identify the most popular supermarkets for Mother’s Day shopping. Furthermore, Ada can identify a number of custom patterns such as which area’s most likely to attract fragrance buyers. Fragrance adverts can then be distributed across these areas.