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Mother's Day

Generator

Insight

  • Mother’s Day is on Sunday 31st March and remains the most purchased for event in Spring/Summer season. 
  • Over 60% of the UK spend money for Mother’s Day. 
  • On average consumers in the UK spend £34 on gifts. 
  • Consumers spend approx. £260m on flowers and £50m on greetings cards - 25% more than Valentine’s Day. 
  • 18% of consumers spent money on more experiential gifts such as special food to have at home or a trip away. 
  • 46% of consumers often leave shopping until last minute – rising to 50% of men and 54% of 16-24’s. 
  • 67% of those who bought gifts did so at a supermarket. 

Rationale

  • Mother’s Day seen as a must not miss family occasion with a mobile audience visiting relatives or out socialising. 
  • A great platform for brands to push a short-term message with smaller budgets especially for female brands and brand associations.
  • Digital OOH enables clients to get a relevant, contextual message out to a large audience in the run up Mother’s Day including personalised messages. 
  • Ideal opportunity to target commuters and shoppers and influence last minute purchase decisions. 
  • A great case for Supermarket POS - £1 of every £10 spent on clothing, footwear or accessories is spent in a supermarket. POS advertising is effective with an average +17% sales uplift during campaign and +9% post campaign.

Opportunities

Please speak to Talon regarding opportunities around this event.

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