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London Fashion Week 2019

Generator

Insight

  • London Fashion Week is taking place 13th-17th September. 
  • Showcasing over 250 designers to a global audience of influential media and retailers it is one of the "Big Four“ fashion weeks along with New York, Milan and Paris. 
  • The LFW hashtag has nearly 2 million interactions on Instagram and 1.2m twitter followers. 
  • The fashion industry is consistently growing - it is predicted that by 2021 womenswear value sales will reach £28.7m. 
  • Menswear only accounts for 26% of the total market but growing at a faster rate up by 3.5% in 2017. 
  • Online fashion accounts for 24% of total fashion spend.

Rationale

  • An opportunity for brands to associate with one of the key retail events of the year. 
  • Increasing number of content opportunities in OOH amplifying and projecting the event to the public. 
  • Full motion DOOH has opened up a fully complementary 4th space for brands looking to use video advertising to connect with consumers (+23% brand effectiveness when FMDOOH was added to a social plan). 
  • A brand’s ad can be placed in proximity to purchase – further reinforcing the link between LFW and the brand itself. 
  • Premium DOOH screens are the perfect match for fashion and luxury brands as they act as a priming agent – providing status, fame and stand-out.

Opportunities

Please contact Talon Generator for further information. 

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