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Holiday Season Trends


Key holiday season dates

  • Thanksgiving - 28th November
  • Black Friday/Cyber Monday Sales - 29th November / 2nd December
  • Christmas Party Season - December
  • Super Saturday - 21st December
  • Christmas - 25th December
  • New Years Eve - 31st December

Holiday season

  • 2019 sales are forecast to range from $727.9 billion to $730.7 billion for the November-December season. 
  • This holiday season consumers plan to spend a total of $1007 on average, for items such as decorations, candy and gifts, as well as other purchases for themselves and their families. 
  • Gift card and clothing remain top of the wish list.
  • Consumers plan to spread their purchases across a variety of retail destinations.
  • OOH drives consumer instore and online and closes the brand funnel driving consumers to take action.

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