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Football in 2021


Football in 2021

There are 318 football grounds in the UK alone, the perfect opportunity to target fans attending games locally.

Despite fans not being allowed to attend games in 2020, Sky Sports reached a new record viewing figure of 14 million in October. Key dates for 2021 include:

  • FA Cup Final: 15/05
  • Champions League: 29/05
  • Euro’s: 11/06 – 11/07

Ada Audience Insight

Ada can be used to identify people who regularly go to football games and then allow us to use OOH locations where coverage will be at it’s maximum. Furthermore, using 1st Party MAID data, Ada can identify those likely to bet on rugby games.