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Fintech opportunities in OOH



  • Global Fintech market had over $27 billion invested into it in 2017 - +18% year on year.
  • In the first half of 2018 UK firms brought in £2.3 billion worth of investment, learding the way in Europe and outshooting the US for the first time.
  • London is set to take the fintech unicorn crown from San Francisco.
  • Fintech media spend has increased +53% year on year, reaching £7.7m in 2018.
  • Fintech ad spend on OOH has grown from an 8% share in 2016 to 27% share in 2019. 


  • Increasing levels of bank and fintech partnering
  • Open banking rolling out around the world and taking UK learnings to date
  • New fintech services for SMBS, including lending and payments applications
  • London digital banks and fintechs looking beyond the UK's borders
  • The rise of fintech co-working spaces