A high retail event, Father’s Day is a time for celebrating the fatherly figures in our lives.
Research from the Co-Op revealed that the day before Father’s Day is the peak purchase time, although many still leave it until the day itself, with spikes in alcohol and confectionery sales at 12pm on the day.
Ada Audience Insight
Ada can be utilised to identify the most popular supermarkets for Father’s Day shopping. Furthermore, Ada can identify a number of custom patterns such as which area’s most likely to attract Father’s Day buyers. Adverts can then be distributed across these areas.