Easter
Generator
Insight
- The Easter bank holiday takes place from 19th - 22nd April.
- Easter remains one of the highest spending retail events of the year – worth an estimated £590m to UK retailers.
- Total spend during the holidays estimated at £1.2 billion.
- Over 50% of the U.K head on a day trip and 37% will catch up with family and friends.
- In the U.K consumers spend 120% more over bank holiday periods compared to normal weekends.
- 20% of consumers gift Easter eggs to adults with a wider range of fair trade and healthy option alternatives available.
- In 2018 8% of chocolate launches in the UK were vegan.
Rationale
- There is a particularly strong uplift in travel around this time. Bank holidays generate a 19% uplift in people movement and footfall.
- POS is key - approx. 50% of Easter eggs are bought in a supermarket and over 25% of people plan to cook a special meal on Easter Sunday.
- Digital OOH enables clients to get a relevant, contextual message out to a large audience on the run up to key bank holidays.
- Full motion DOOH has opened up a fully complementary 4th space for brands looking to use video advertising to connect with consumers (+23% brand effectiveness when FMDOOH was added o a social plan
- Ideal opportunity to promote last minute getaways, attractions, DIY and confectionary products.
Opportunities
Please speak to Talon regarding opportunities in OOH around this event.
