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Easter

Generator

Insight

  • The Easter bank holiday takes place from 19th - 22nd April. 
  • Easter remains one of the highest spending retail events of the year – worth an estimated £590m to UK retailers. 
  • Total spend during the holidays estimated at £1.2 billion. 
  • Over 50% of the U.K head on a day trip and 37% will catch up with family and friends. 
  • In the U.K consumers spend 120% more over bank holiday periods compared to normal weekends. 
  • 20% of consumers gift Easter eggs to adults with a wider range of fair trade and healthy option alternatives available. 
  • In 2018 8% of chocolate launches in the UK were vegan.

Rationale

  • There is a particularly strong uplift in travel around this time. Bank holidays generate a 19% uplift in people movement and footfall.
  • POS is key - approx. 50% of Easter eggs are bought in a supermarket and over 25% of people plan to cook a special meal on Easter Sunday. 
  • Digital OOH enables clients to get a relevant, contextual message out to a large audience on the run up to key bank holidays. 
  • Full motion DOOH has opened up a fully complementary 4th space for brands looking to use video advertising to connect with consumers (+23% brand effectiveness when FMDOOH was added o a social plan 
  • Ideal opportunity to promote last minute getaways, attractions, DIY and confectionary products.

Opportunities

Please speak to Talon regarding opportunities in OOH around this event. 

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