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Dominate the high street this Christmas

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Why is December so important?

  • 26% of gift buyers say they only start Christmas shopping in December.
  • A third of men don’t start Christmas shopping until December – and these are more likely to say they shopped in-store than online.
  • Londoners in particular are most likely to leave their Christmas shopping until December.
  • Christmas exposes people to new stores - 36% of gift buyers say they purchased something from a retailer they wouldn’t usually visit for themselves.
  • High streets offer more than just transactions – over half of gift buyers say that visiting a high street helps get them into the Christmas spirit.

Christmas travel - a very mobile population

  • 80% of 16-24 year olds and 82% of 25-34year olds have online orders delivered to their home.
  • Over half of UK consumers use the click and collect service over the Christmas period.  
  • Over 90% of the UK population in urban areas live within a mile the service.

The importance of post-Christmas sales

  • An estimated 30 million shoppers braced the sales last year spending almost £4billion. 1 in 4 have made a pact with family to buy Christmas presents in the sales.
  • Half of us visit the high street and malls for sales after Christmas (66% of 15-24s). 
  • Half of the UK population travel to friends and family for Christmas. 
  • Approx. 50% of shoppers are estimated to be tourists with Chinese, Middle Eastern and US shoppers spending four or five times the amount of a UK shopper making most of the weak pound. Harrods received one million customers during the four-week winter sale.
  • Smaller shopping centres saw surge in footfall by 20%.

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