Dominate the high street this Christmas
Why is December so important?
- 26% of gift buyers say they only start Christmas shopping in December.
- A third of men don’t start Christmas shopping until December – and these are more likely to say they shopped in-store than online.
- Londoners in particular are most likely to leave their Christmas shopping until December.
- Christmas exposes people to new stores - 36% of gift buyers say they purchased something from a retailer they wouldn’t usually visit for themselves.
- High streets offer more than just transactions – over half of gift buyers say that visiting a high street helps get them into the Christmas spirit.
Christmas travel - a very mobile population
- 80% of 16-24 year olds and 82% of 25-34year olds have online orders delivered to their home.
- Over half of UK consumers use the click and collect service over the Christmas period.
- Over 90% of the UK population in urban areas live within a mile the service.
The importance of post-Christmas sales
- An estimated 30 million shoppers braced the sales last year spending almost £4billion. 1 in 4 have made a pact with family to buy Christmas presents in the sales.
- Half of us visit the high street and malls for sales after Christmas (66% of 15-24s).
- Half of the UK population travel to friends and family for Christmas.
- Approx. 50% of shoppers are estimated to be tourists with Chinese, Middle Eastern and US shoppers spending four or five times the amount of a UK shopper making most of the weak pound. Harrods received one million customers during the four-week winter sale.
- Smaller shopping centres saw surge in footfall by 20%.