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Christmas 2019


Top Christmas Myths

  1. Everyone buys Christmas presents online
  2. TV is the only way to reach 16-34's 
  3. TV is the only way to launch a Christmas ad
  4. The majority of Christmas spend takes place in December
  5. It's difficult to stand out at Christmas

Download the full pdf to find out what makes these myths and how to combat them. 

Key stats

  • Average spend on gifts: £339
  • 49% buy presents for non family members
  • 41% of gift buyers opted to buy clothing