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Black Friday

Generator

Insights

  • Black Friday/Cyber Monday take place 29th November/ 2nd December 2019.
  • An estimated spend of £7bn over the weekend with 39% of internet users buying something.
  • Half of online buyers bought from Amazon who processed over 4.2m transactions on Black Friday and 52m visits on Cyber Monday. 
  • More people searched for Black Friday deals earlier in the month of November- females and 18-24’s were more likely to search for deals 2 weeks prior to the event. 
  • Black Friday is predominantly an electricals event – half of all shoppers had bought electrical products.
  • 67% of those who bought something over Black Friday bought something as a gift.

Opportunities

Please contact Talon for further information. 

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