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Back to School


Back to School

Supermarkets and big-box retailers see the bulk of back-to-school shopping activity during the season, and only 14% of UK back-to-school shoppers shop at an online-only retailer.

The athleisure trend is likely to play a key role in back-to-school shopping, as secondary-school children request items such as shoes, bags and sportswear from established retailers such as Nike and Adidas.

Ada Audience Insight

Ada offers bespoke and unique audience insight into real travel behaviours. The data can be used to hyper-focus campaigns to identify the locations that are seen more frequently when people return back to the real world. Furthermore, Ada will allow us to identify audiences where they will be the most effective and have the greatest impact.