5 Things Advertisers Need to Know About OOH in Q1 2022
Throughout the pandemic, Out of Home (OOH) proved its resiliency and has shown tremendous value and versatility in reaching local audiences quickly and simultaneously with impactful and contextually relevant messages.
By every measure, OOH remains unmatched in its ability to reach one-to-many at a meaningful scale. A highly diverse and brand-safe advertising medium spanning millions of media placements and formats across the U.S., OOH surrounds people’s everyday journeys and experiences in the real world.
At Talon, we’ve invested significantly in our data-driven capabilities to give our advertisers greater access to proven digital advertising techniques, such as dynamic and contextually relevant creative, location and behavioral audience targeting, and flexible decision-based buying.