The Generator is a structured programme of initiatives that bring together our planning, insight and strategy teams to focus on delivering insightful and timely material for our clients.
It generates insight and proactive initiatives around how we can use OOH in a smarter way, as standard, to deliver more value.
There is a wealth of opportunities throughout the Christmas season, from shopping to people becoming more sociable and mobile.
Back to School
The market is worth approx. £1.5 billion and is one of the biggest events for retailers after Christmas as parents stock upon a range of goods.
Edinburgh Festival Fringe 2018
This is a fantastic city to showcase OOH and reach a vast and highly mobile audience during the festival.
The 4th Space
An initiative to prove the effectiveness of OOH as a video distribution channel.
The nonsensical, and sometimes controversial, nature of the show can provide brands with the perfect opportunity to be reactive on digital OOH.
Father's Day 2018
40% of UK consumers plan to buy retail goods and the market is worth approx. £700m.
Ramadan and Eid
An opportunity for a very broad range of clients to target a huge UK audience that will be travelling, entertaining and gifting over this period.
April Fool's Day 2018
Coinciding with Easter Sunday, this year’s April Fool’s Day will see a heightened levels in movement of people.
Summer of Sport
With 34% of all adults watch sporting programmes OOH, this summer's packed schedule is the perfect time to target those on the go.
2018 FIFA World Cup
A superb opportunity to reach a brand’s audience around one of the key sporting events of 2018.
The world's longest running tennis tournament provides a fantastic opportunity to target ABC audiences OOH.
Fluidity or travel across the city will be rife, ideal for roadside OOH consumption.
The ideal opportunity to promote last minute getaways, attractions, DIY and confectionary products.
The Royal Birth
Digital OOH enables relevant, contextual messaging within minutes of the official announcement.
Mother's Day 2018
A must not miss family occasion with a mobile audience visiting relatives or out socialising.