The Generator is a structured programme of initiatives that bring together our planning, insight and strategy teams to focus on delivering insightful and timely material for our clients.
It generates insight and proactive initiatives around how we can use OOH in a smarter way, as standard, to deliver more value.
The 4th Space
An initiative to prove the effectiveness of OOH as a video distribution channel.
The nonsensical, and sometimes controversial, nature of the show can provide brands with the perfect opportunity to be reactive on digital OOH.
Father's Day 2018
40% of UK consumers plan to buy retail goods and the market is worth approx. £700m.
Ramadan and Eid
An opportunity for a very broad range of clients to target a huge UK audience that will be travelling, entertaining and gifting over this period.
April Fool's Day 2018
Coinciding with Easter Sunday, this year’s April Fool’s Day will see a heightened levels in movement of people.
Summer of Sport
With 34% of all adults watch sporting programmes OOH, this summer's packed schedule is the perfect time to target those on the go.
2018 FIFA World Cup
A superb opportunity to reach a brand’s audience around one of the key sporting events of 2018.
The world's longest running tennis tournament provides a fantastic opportunity to target ABC audiences OOH.
Fluidity or travel across the city will be rife, ideal for roadside OOH consumption.
The ideal opportunity to promote last minute getaways, attractions, DIY and confectionary products.
The Royal Birth
Digital OOH enables relevant, contextual messaging within minutes of the official announcement.
Mother's Day 2018
A must not miss family occasion with a mobile audience visiting relatives or out socialising.
FIFA World Cup 2018 Opportunities
Digital OOH is the perfect choice to deliver dynamic, contextual and data-driven content around the World Cup.
Valentine's Day Opportunities
Target commuters and shoppers in the run up to Valentine’s Day to influence last minute purchase decisions.
2018 Winter Olympics
A great opportunity to push winter travel initiatives, price promotions, live weather updates or ski conditions.