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Expertise

Smarter as Standard Approach

Behind every great outdoor campaign, there’s much more than just planning. As specialists in Out of Home, we’ve perfected our planning process across four key areas:

Campaign Planning & Investment

At the heart of what we do is managing our clients’ investment in OOH to bring the highest possible return by leveraging our scale and expertise.

Strategy

Applying our knowledge and experience to deliver informed strategic advice that is grounded in evidence.

Creative Services

Our creative teams deliver special OOH projects which require craft and expert project management.

AdTech

The acceleration of digital and data in OOH makes AdTech one of our key pillars. Our proprietary AdTech platforms help us plan, build and deliver faster, smarter, optimised OOH.

Areas of Expertise

Creative Solutions

Handling those special projects that require extra time and expertise.

Insight

Focused on effectiveness, generating evidence and measured outcomes for clients.

Generator

A structured programme of initiatives to deliver insightful and timely material for our clients.

Partners

we collaborate with

At Talon, we work closely with many Advertisers, Media Agencies and Out of Home media owners to deliver the most strategic, innovative and cost-effective media solutions for Out of Home. 

We work closely with many clients and media owners in delivering the most strategic, innovative and cost-effective media solutions. We also have close strategic relationships with a number of creative partners and, of course, with media agencies, including Grand Visual who are part of the Talon Group.

Reviews

"A great Out of Home specialist, where together we have delivered some exceptionally smart and innovative Out of Home campaigns."

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Chris Mawdsley, Head of Media Strategy – BBC

"Their expertise, agility and innovative approach to OOH investment and effectiveness has made them a crucial partner."

Lane

Barry Fearn , Co-owner and Managing Director – The Lane Agency

"We work in close partnership with the Talon team, leaning on their expertise to continuously evolve and optimise our OOH approach. This has enabled us to be at the forefront of using data in OOH."

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Kat Howcroft, Senior Media and Budget Manager – McDonald's

"Talon provides us with excellent strategic advice via their smart, audience-first approach to planning."

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Tonia Savchenko, Chief Executive, PACE – Four

"Talon’s Smarter as Standard approach is aligned to our objectives and they continually strive to bring innovation, first to market and creativity to our Outdoor campaigns."

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Simon Valcarcel, Head of Creative Media - O2