Co-op uses Dynamic DOOH to Promote Summer Campaign
Co-operative Supermarket is using dynamic DOOH activity in support of its ‘Unpredictable Summer’ campaign. Running from June 10th to 29th of August, the campaign promotes the supermarket’s summer products by delivering targeted contextual messages.
Running across six major UK cities, the campaign will reference events such as the UEFA Euros, Wimbledon, Rio Olympics and Notting Hill Carnival. The dynamic DOOH campaign supports Co-op’s ‘Unpredictable Summer campaign which is touring town centres across the country offering up unpredictable and delicious dishes at pop-up events this summer.
Grand Visual’s OpenLoop, the dynamic campaign management platform, will update the campaign creative throughout the live period. The dynamic content will adapt across the summer ensuring the copy is always fresh and relevant, no matter what the occasion this summer.
The activity was planned and booked by Talon and Rocket, with creative supplied by Dinosaur Creative Communications and production from Grand Visual. The campaign is live across JCDecaux, Exterion, Clear Channel, Ocean Outdoor and Signature Outdoor networks until 29th August.