Talon Outdoor Announces Scottish Expansion
Edinburgh Office to Provide ‘the Most Strategic, Innovative and Cost-effective Media Solutions Locally’
Today Talon Outdoor revealed that it has opened a new office in Scotland, making it the only major independent Out of Home specialist to operate there. The venture will be led by David Crawley, formerly Marketing, Business and Client Development Director at BT Agilemedia.
The expansion, which will be known as Talon Scotland, comes as the agency approaches the end of its first year of trading and at the start of a significant year in Scotland, which will include The Commonwealth Games, The Ryder Cup and the Scottish Referendum. With Out of Home also experiencing major digital enhancements across large and small formats throughout the region, there are new integrated OOH media opportunities for advertisers to exploit.
The agency has made this move in accordance with its ethos of strong collaboration with clients and media owner partners, a stance that would have been less meaningful if it were to try and deliver this solely from a London base. It also reinforces Talon’s belief in recruiting senior-level personnel; David Crawley, whose key brief will be to build close relationships with creative partners and media agencies and advertisers in Scotland, has lived in Edinburgh for the last 17 years and offers extensive experience spanning roles at Dorland’s, Zenith, CIA and Fairbrother Media, as well as client marketing roles at Scottish Courage and Coca-Cola.
Steve Bond, Talon Managing Partner, explained ‘This venture ensures Talon can work with partners to deliver the most strategic, innovative and cost-effective media solutions. The positive signs of growth within the advertising economy, combined with the evolution of digital OOH is creating a wealth of new opportunities. With the plethora of developments we are seeing in Scotland, through media owner investment and the abundance of event-led prospects, we see our Scottish office as a natural extension of the Talon offering in this key market.’
David Crawley added ‘I’m delighted to be joining Talon at this exciting time; Eric Newnham and his team have really impressed me with their vision of the future and I’m looking forward to the challenge of launching and supporting the Talon proposition to current and prospective clients within the Scottish advertiser community.’