Talon has launched a dedicated team focusing on turning start-ups into well-known brands. The new entity, entitled Ignite, has a clear vision to aid and disrupt the start-up world.
As a relatively new business in the media landscape itself, Talon aims to replicate its own success. From humble beginnings of a team of 7 back in 2013, Talon has now become an award winning 100-strong agency with a client roster including the UK’s largest advertisers.
The new venture will work alongside entrepreneurs and start-ups to create a tipping point towards the next level of success. This will allow amazing ideas to reach the right audiences on the move via strategic marketing, brand communication and advertising solutions.
The decision to form a new division follows a string of successful campaigns in the start-up arena. Back in 2015 Talon played a key part in the launch of restaurant delivery service Deliveroo, with Talon’s strategic OOH campaign helping the brand to reach heights of sustained 25% year-on-year growth.
Talon’s most recent start-up success story is provided by Tailster, an online dog walking service. The out-of-home activity saw the brand’s Google search metrics rocket as well as website visits rising exponentially – all resulting in additional investment in the business. The campaign also picked up the inaugural ‘SME Award’ at this year’s Outdoor Media Awards hosted by Campaign and Clear Channel.
Ignite will be led by Business Development Director Richard Bond, who comments “Our dedicated team are ready to provide advice, strategy and brand building solutions. As a start-up ourselves we have been through the ups, the downs, the challenges and the successes”.
Adrian Skelton, Managing Partner at Talon adds “We love seeing amazing ideas and get excited by helping to turn them into successful businesses, and this platform will help start-ups do just that”.