easyJet Launch South Terminal Lift Shaft at Gatwick Airport
easyJet, continuing their successful partnership with Eye Airports and Talon Outdoor, have become the launch advertiser for the new South Terminal Lift Shaft site at Gatwick Airport. The campaign, which has been delivered in partnership with Eye Airports, OMD UK, Talon Outdoor and VCCP, targets departing passengers to increase awareness of the easyJet Mobile App and drive downloads. The Lift Shaft dominates the Departure Lounge and ensures easyJet’s message is afforded maximum visibility as well as delivering brand awareness to Gatwick flyers departing from the South Terminal.
London Gatwick’s proven tech-savvy audience, with 45% of users accessing Gatwick’s website via mobile, and high dwell times within the departure lounge gives easyJet a fantastic opportunity to reach a large scale audience helping to drive awareness of their app.
Measuring 6.4m High x 5.25m wide, the Lift Shaft’s location offers advertisers the chance to reach an audience of approximately 700,000 passengers departing from the South Terminal a month.
Clare Passfield, Business Director at Talon “What a fantastic way for easyJet to promote their ongoing “Faff Free” mobile booking message within the South Terminal Departures Lounge at Gatwick Airport. Targeting passengers in the pre-flight mindset, this campaign is not only the perfect fit within the airport environment, but will help easyJet make a big brand statement about their app.”
Sarah Parkes, Managing Director at Eye Airports, adds “Eye Airports are proud of their partnership with easyJet and the creative solutions we have been able to provide them with. Location within the airport is crucial and the South Terminal Lift Shaft is aptly positioned to target flyers in a highly receptive mind-set post-security. The campaign will leverage airport dwell time within the Departure Lounge and deliver real impact for easyJet.”